We creatively connect businesses and customers to generate growth.
Using any media or device, we grow businesses’ brands, awareness, sales, relevance, affinity, retention rates or whatever else needs a nudge. That’s why we call ourselves The Growth Factory.
It’s a major bonus when content goes viral. But what are the chances? How do you create great content? It starts with confidence and putting your inhibitions to the side. But quite often, once the red pen comes out – copy gets stripped and creative gets crushed. In the comments of a controversial blog post on Social PR, Geoff Livingston wrote, “I was afraid to press publish, which is usually the sure sign of a post worth publishing!” But Livingston might agree, we can write with emotion, still be diplomatic and appeal to the people that matter to us most.
You may have seen the YouTube clip of a girl dancing at the Luggage Reclaim in LAX. However, she wasn’t dancing for fellow passengers. She was in fact dancing for 4.6 million YouTube watchers. The message? This girl has some serious confidence. The video was obviously a promotion for the site HelloGiggles. It struck a nerve and went viral.
Dancing like no one is watching is the HelloGiggles paradox: for every person nearby that either doesn’t seem to care, or is appalled at our actions, there may be a million out there that identify with the same independent sense. And that’s when content moves.
I received this fascinating piece in the mail the other day. I could see from the postmark on the envelope that it was sent from Illinois and thought, who could it possibly be? An old pen pal from my teenage years?
Expecting a letter inside I was slightly confused to find a miniature comic book titled The Choice, and still more confused when I began reading. Instead of Batman or Desperate Dan, the storyline followed the plight of our doomed souls, as they hurtle towards hell!
I found it odd that such a serious subject was treated in a comic book style. Certainly the quality of the drawing is a joke (the only thing I feel qualified to judge).
In it’s defence, it did arouse a lot of interest… everybody who picked it up, read it from cover to cover and passed it on. It also explains the artist’s ideas in a no-nonsense, informative style; you certainly are not left in two minds as to the message.
Before reading this I thought hell was waking up on a Saturday morning and discovering it was still actually Thursday… now I know better!
And best of all… there’s plenty more where this came from at www.chick.com.
Love is in the air! So, what better way to look at Valentine’s day than seeing what fun creative love themed case studies we can find.
I came across this fun integrated campaign called “The Love Triangle” which was launched in Russia. This was a campaign for M&Ms aiming to reintroduce green, a female character, not too familiar with the Russian audience. A long-term integrated campaign featuring a long triangle between our two famous friends, red and yellow, and the sweetie green. Using the popular Russian social network odnokclassiki.ru as a platform to drive awareness by creating three different profiles, making heroes behave like real people! The characters got millions of friends in just a few days and the campaign was a great success.
With a growing roster of Domestic and International clients, The Dialogue Network is looking to expand its creative team by employing a copywriter to fulfil a very specific role. So if you’re passionate about great copy, have the ability to get it right first time and are proactive about tracking down information then please do read on.
You’ll be working exclusively for one of Dialogue’s clients – reporting directly to the client brand team – and will be responsible for writing compelling email, SMS and direct mail copy for both business and consumer communications. You’ll also play a key part in every project – from briefing and time management to final proofing.
Skills & desired experience
We’re looking for a self-starter with initiative who ideally has 4 years+ copywriting experience in an agency or client environment and is as comfortable with “long-copy” assignments as they are pithy headlines. Impeccable grammar is a given as is attention to detail. Project management experience would be a plus.
You should be:
highly creative and imaginative and curious about the clients’ products & services
able to write clear, concise, compelling and grammatically correct copy appropriate to the target audience
a team player with good interpersonal skills
able to work under pressure and manage workload effectively
efficient, organised and self-motivated
approachable and open to feedback
able to produce work within a fast-paced, changing environment, and to turnout copy and amends very quickly as a result.
Today we launched our latest campaign for that fun meat snack Peperami, “Peperami Man-imal of the Year”. We have had a great time over the past few months working on the idea that has been launched on Facebook, with supporting activity on Twitter, iRadio and Spin 1038 and south west. The campaign encourages college students to prove their manliness in short fun videos (like this one) to be in with a chance to win €1,000!
Part of the challenge with creating the campaign was to encourage trial of the product, so as part of the Facebook mechanic, every vote made allows the user download a money off coupon. We have also tried to create a sense of ‘campaign’ with downloadable posters for students to put around colleges (tying in nicely with the on campus elections).
We hope students across the country have as much fun creating their content as we did working with this cheeky little guy.
Conor is a passionate digital marketer who has experience in a wide range of sectors. He has worked on award winning campaigns for clients such as O2, Coca-Cola, Lifestyle Sports and Standard Life. Conor holds degrees in Management and Psychology.
Claire is the Director of First Impressions at Dialogue. Hers is the happy voice you hear when you call into Dialogue. She works closely with Karen to make sure the office runs smoothly from day to day. Claire has been a part of the Dialogue team for 10 years now.
Des is joint Creative Director of Dialogue and can draw on a wealth of experience acquired in Ireland and the UK over 20 years. In that time, he has been responsible for developing award-winning campaigns for numerous clients including Aer Lingus, Amdocs, An Post, Dulux, Irish Hospice Foundation, Microsoft and Volvo amongst many others.
Paul has worked in advertising for over 20 years and has a wide range of skills in advertising both above and below the line, starting in London where he worked for 15 years in Design, Promotional and DM Agencies. His long list of clients include Dulux, FujiFilm, Irish Hospice Foundation, Unilever and O2 Media.