It’s a major bonus when content goes viral. But what are the chances? How do you create great content? It starts with confidence and putting your inhibitions to the side. But quite often, once the red pen comes out – copy gets stripped and creative gets crushed. In the comments of a controversial blog post on Social PR, Geoff Livingston wrote, “I was afraid to press publish, which is usually the sure sign of a post worth publishing!” But Livingston might agree, we can write with emotion, still be diplomatic and appeal to the people that matter to us most.

You may have seen the YouTube clip of a girl dancing at the Luggage Reclaim in LAX. However, she wasn’t dancing for fellow passengers. She was in fact dancing for 4.6 million YouTube watchers. The message? This girl has some serious confidence. The video was obviously a promotion for the site HelloGiggles. It struck a nerve and went viral.

Dancing like no one is watching is the HelloGiggles paradox: for every person nearby that either doesn’t seem to care, or is appalled at our actions, there may be a million out there that identify with the same independent sense. And that’s when content moves.

Read the full article by Frank Strong, PR Professional.

I received this fascinating piece in the mail the other day. I could see from the postmark on the envelope that it was sent from Illinois and thought, who could it possibly be? An old pen pal from my teenage years?

Expecting a letter inside I was slightly confused to find a miniature comic book titled The Choice, and still more confused when I began reading. Instead of Batman or Desperate Dan, the storyline followed the plight of our doomed souls, as they hurtle towards hell!

I found it odd that such a serious subject was treated in a comic book style. Certainly the quality of the drawing is a joke (the only thing I feel qualified to judge).

In it’s defence, it did arouse a lot of interest… everybody who picked it up, read it from cover to cover and passed it on. It also explains the artist’s ideas in a no-nonsense, informative style; you certainly are not left in two minds as to the message.

Before reading this I thought hell was waking up on a Saturday morning and discovering it was still actually Thursday… now I know better!

And best of all… there’s plenty more where this came from at www.chick.com.

Love is in the air! So, what better way to look at Valentine’s day than seeing what fun creative love themed case studies we can find.

I came across this fun integrated campaign called “The Love Triangle” which was launched in Russia. This was a campaign for M&Ms aiming to reintroduce green, a female character, not too familiar with the Russian audience. A long-term integrated campaign featuring a long triangle between our two famous friends, red and yellow, and the sweetie green. Using the popular Russian social network odnokclassiki.ru as a platform to drive awareness by creating three different profiles, making heroes behave like real people! The characters got millions of friends in just a few days and the campaign was a great success.

With a growing roster of Domestic and International clients, The Dialogue Network is looking to expand its creative team by employing a copywriter to fulfil a very specific role. So if you’re passionate about great copy, have the ability to get it right first time and are proactive about tracking down information then please do read on.

Job description
You’ll be working exclusively for one of Dialogue’s clients – reporting directly to the client brand team – and will be responsible for writing compelling email, SMS and direct mail copy for both business and consumer communications. You’ll also play a key part in every project – from briefing and time management to final proofing.

Skills & desired experience
We’re looking for a self-starter with initiative who ideally has 4 years+ copywriting experience in an agency or client environment and is as comfortable with “long-copy” assignments as they are pithy headlines. Impeccable grammar is a given as is attention to detail. Project management experience would be a plus.

Specific skills
You should be:

• highly creative and imaginative and curious about the clients’ products & services
• able to write clear, concise, compelling and grammatically correct copy appropriate to the target audience
• a team player with good interpersonal skills
• able to work under pressure and manage workload effectively
• efficient, organised and self-motivated
• approachable and open to feedback
• able to produce work within a fast-paced, changing environment, and to turnout copy and amends very quickly as a result.