Today we launched our latest campaign for that fun meat snack Peperami, “Peperami Man-imal of the Year”. We have had a great time over the past few months working on the idea that has been launched on Facebook, with supporting activity on Twitter, iRadio and Spin 1038 and south west. The campaign encourages college students to prove their manliness in short fun videos (like this one) to be in with a chance to win €1,000!
Part of the challenge with creating the campaign was to encourage trial of the product, so as part of the Facebook mechanic, every vote made allows the user download a money off coupon. We have also tried to create a sense of ‘campaign’ with downloadable posters for students to put around colleges (tying in nicely with the on campus elections).
We hope students across the country have as much fun creating their content as we did working with this cheeky little guy.
Check out the campaign here https://www.facebook.com/PeperamiManimal