Love is in the air! So, what better way to look at Valentine’s day than seeing what fun creative love themed case studies we can find.
I came across this fun integrated campaign called “The Love Triangle” which was launched in Russia. This was a campaign for M&Ms aiming to reintroduce green, a female character, not too familiar with the Russian audience. A long-term integrated campaign featuring a long triangle between our two famous friends, red and yellow, and the sweetie green. Using the popular Russian social network odnokclassiki.ru as a platform to drive awareness by creating three different profiles, making heroes behave like real people! The characters got millions of friends in just a few days and the campaign was a great success.