Love is in the air!


Love is in the air! So, what better way to look at Valentine’s day than seeing what fun creative love themed case studies we can find.

I came across this fun integrated campaign called “The Love Triangle” which was launched in Russia. This was a campaign for M&Ms aiming to reintroduce green, a female character, not too familiar with the Russian audience. A long-term integrated campaign featuring a long triangle between our two famous friends, red and yellow, and the sweetie green. Using the popular Russian social network as a platform to drive awareness by creating three different profiles, making heroes behave like real people! The characters got millions of friends in just a few days and the campaign was a great success.

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