In our game we are always looking for the next big thing. The latest piece of disruptive technology or the new experience that’ll make people go “wow… that’s very cool”.
I saw something lately that made me sit up and press the rewind button and say those very words…
It was a piece of broadcasting / filming technology that the Super 15s (rugby) are testing down under. It’s called a ref cam. And you just have to watch this video to get the full experience.
Now I admit I am a complete rugby nut, but even if you hate the sport you have to admit that is amazing! It is giving you a viewing experience never seen before (unless you’re a referee!).
So it got me thinking. We are always trying to surprise and delight consumers of the brands we partner. We are always trying to give them that experience they will never forget – especially when developing relationship marketing programs or when leveraging sponsorship deals. Can you imagine if Heineken and Sky Sports gave their loyal customers the chance to hit the Green button (rather than the red one!) when watching a Heineken Cup game, to give them (and only them) this camera angle*?
We’re working on a Ryder Cup brief at the moment for one of our clients – can you imagine Rory McIlroy’s caddy-angle view? Maybe I’m just a sports geek but I’m thinking – WOW… that IS very cool!
*If Heineken, Sky Sports or one of their agencies do this we will be looking for a big commission!