We have just been appointed by Register365 the leading domain registration company in Ireland to develop a TV campaign for the brand. Register365 is a leading domain and web hosting provider in the Irish Market, with plans to grow market share and to be become the number 1 in the marketplace. The campaign consisting of a 20 sec TV ad will run on RTE, Sky, E4 and TV3 as well as a 15 Sec You Tube ad.
Research shows that 30% of Irish SMEs still have no online presence and we wanted to show in the TV ad that Irish SMEs not having a website is like turning away customers!! The tongue in cheek spot shows a Chef throwing customers out of his restaurant but with Register365’s free site builder service SMEs can be online with full domain registration with a professional looking website in a very short time.
Register365 have ambitious plans for the Irish market and their association with the IEDR to help SME’s to get online is core to their offering. Register365 is part of the Dada Group, an international group of companies dedicated to providing professional online services to businesses and individuals. The Dada Group operates in Italy, Spain, the UK, USA, Ireland, France, Portugal and the Netherlands through Register IT, Nominalia SL, Namesco Limited and the Amen Group.