Phillips Russia launched a luxury end coffee maker into the Russian market. They needed a campaign to create awareness of the brand and to capture prospect inputs for on-going messaging. The messaging would convince them over time of the quality of these unique coffee makers.
We uncovered a key insight that the Italian Coffee Tasters Association had endorsed the Saeco system. This insight drove our creative approach presenting the strong connection between the best of Italian coffee making and its arrival in Russia.
We created intermingling iconic Italian and Russian landmarks in engaging ATL press and online executions. These eye-catching communications drove customers online where we captured their data. Our ongoing messaging uses this data to ensure our messages are super relevant and engaging.