Data can be overwhelming. We all know companies who are swimming in it and have no real idea of what to do and where to go. So we were delighted when our client O2 approached us to work with them and their data.
Over the past year we have provided copywriting, design and development support to O2 as they make their data work harder for them. Using their Unica system we are helping them to deliver more relevant content to their customers through their entire lifecycle.
The results speak for themselves with O2 seeing a significant reduction in their churn rates and an increase in retention. So reaching the right person, at the right time with the right message is working.