All brands have logos. Many brands change there logos. Some tweek, some overhaul, but some one some where makes the decision to change what they have relied upon for years. But do these people ever ask their clients if they want a change? No doubt that if some logos were tweeked, many of their clients wouldn’t notice the difference. Not the case of the new Everton FC crest. The powers that be, decided that a new look was needed, but they hadn’t asked their core client base; the fans!
In my humble opinion, the designers have done a decent job, but the changes haven’t gone down too well in the blue half of Mersyside. More than 20,000 fans signed a petition to protest about the changes to the Everton badge. Their main gripe is the dropping of the club’s Latin motto, ‘Nil Satis, Nisi Optimum’, which means ‘Nothing but the best is good enough’. Now I might be wrong here, but I’m not sure how many schools in Liverpool teach Latin these days, but I kind of get where the Evertonians are coming from. No one asked them. The powers that be, made this decision without any feedback from the people who put the money on the club’s table. Everton FC have since released a statement suggesting that any further changes to the clubs badge will be discussed with the fans. I look forward to the next motto to read ‘Dey Do Da Do Dont Dey Do’!
Paul Gibson
Art Director