I am a Facebook fan. And if I am honest, I check it too much. I rarely check it on my pc (mainly because I’m normally too busy when in front of it!). However, during downtime (on DART, in front of TV, at lunch) the phone comes out to see what is going on. It has become akin to a tick. It just automatically happens. Without me thinking about it. A bit worrying really.. but anyway.. this blog isn’t about my Facebook consumption(!)…
Facebook ads – love or hate them, I have been monitoring their progress with interest over the past few years. Initially I was skeptical about their effectiveness, but over time I have been convinced that they certainly do work for many brands. I saw an interesting infographic on Mashable over the weekend that I thought I’d share. It was put together by MDG Advertising and it explains Facebook Exchange, Facebook’s retargeting ad platform. And it’s content is pretty impressive. Facebook’s (mobile friendly) news feed ads are seriously performing from an ROI, CTR and a CPC point of view. When I say seriously performing I mean vs the normal right hand side ads and other web retargeting. So have a look and see what you think.
I’m off on holidays tomorrow for 2 weeks and plan to have lots of downtime. I am going to try to lose the tick – for a couple of weeks anyway!
Gary McLoughlin
Managing Director