Marketing Magazine (UK) reported that “senior Lego executives – from across departments, not just those in communications – were encouraged to take an eight-hour social-media course, culminating in a theoretical and practical exam”. The thinking behind it was that everyone in the organisation needs to get social media. As Danny Whatmough, director of digital strategies at technology PR agency EML says “No department should lay claim to ‘owning’ social media.”
Marketing Magazine, in conjunction with social-media agency Jam, has devised a quiz to put your understanding and knowledge to the test.
So take the test today and then why not use it to break the social media silo in your organisation.
Read the original article: Marketing Magazine, Rachel Barnes, 6th March 2013