A recent survey carried out by PML Group and Ipsos MRBI amongst Dublin adults found out that 79% of Dubs cant live without their smartphones. Over 20% of the survey respondents seek a free WIFI location on a daily basis – when will we have Free WIFI across the City as previously mooted by Dublin City Council. This stat rose higher when younger respondents were asked. Over 50% of respondents have taken direct action in response to a poster ad using their smartphone. O2 was seen to be the most active in the area of sponsorship activity – heres to Ireland winning the Grand Slam in 2013!!