Most men will have seen Dollar Shave Club on the web and how they have taken the US by storm from disrupting the shaving category – get shaving blades for a $ a month. The You Tube videos have proven to be not only a hit from a viewer point of view but also entertaining.
Now Braun electric razors – which is part of P&G are trying to disrupt the category by somewhat having a play on Dollar Shave Club but also delivering a hugely impactful piece of creative. Braun are taking a stance on how your Braun Shaver can last 7 years that’s a lot of blades from Dollar Shave Club.