Dialogue were credited with developing one of the top Frequent Flyer loyalty programmes in the world. We introduced a sophisticated segmentation plan that allowed for remarkable, relevant experiences for members that ensured powerful advocacy amongst passengers.
We challenged the rules in loyalty marketing. Non participants were removed early so that we could leverage budgets to give amazing experiences to those members that showed the greatest participation. We clearly showed them what they were missing in the next level up.
A series of impactful communications were created based on members known interests. We introduced a number of new loyalty tiers (Elite, Prestige, Gold Circle and TAB) which rewarded passengers for proving greater loyalty to the airline on their most competitive routes.
This programme was a multiple winner of International awards programmes such as the coveted Echos, Caples and Grand Prix’s for superior results and ROI.
