Beldent – Does chewing gum make you cool?


Beldent carried out a social experiment to prove that chewing gum makes you cool without trying to be cool. Using an art installation of identical twins, a group of random people were asked a set of questions relating to the twins. Which seems more fun? Which seems more kind? Which twin is more attractive? The only difference between the twins is that one of them is chewing gum. The results showed that almost always, the one chewing gum gets chosen as the more fun, more attractive and kinder of the two.

What do you think? Does chewing gum make you cool?


Madison Duffy
Account Executive

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