Happy Wednesday, all! The sun is shining and we are happy to report you are halfway through your work week, already! So kick up those feet, pop on the kettle and take a look at the stories that have caught our eye so far this week…it’s time for your ‘Mid-week Mash-up’.
Apple’s ‘Air’ Feels The Love
This latest ad for Apple’s MacBook Air showcases a variety of ways people have chosen to personalise their beloved laptop, illustrating it is, in fact, “The Notebook People Love”.
No Time, No Problem–Facebook Lets You ‘Save’ It For Later
It was announced this week that Facebook launched a new feature titled ‘Save’, allowing users to store links from their News Feeds, Pages, Places, Events, Movies, TV Shows, and Music to create a read-it-later list. Go on, start stockpiling those links that you never have time to read and cozy up to them when you have the time to explore…
Real-Time Advertising At Its Greatest Via ‘Art Copy & Code’ Project
A collaboration between Google’s ‘Art Copy & Code’ and Nike engages sports fans by bringing the Nike brand to life through a real-time ad delivery tool that can be customised to what is happening during live sporting events. The videos below break down the brief and how the idea comes alive online.
Volkswagen Ads Prove You Can’t Look Two Places At Once
Volkswagon recently rolled out new print ads that focus on the subject of distracted driving, proving those who claim they can text and drive are WRONG.
Emoji Among Us; An Anti-Advertising Masterpiece
This clever ad (disguised as a short documentary about emojis) from stock image company ‘Dissolve’ is a fun, whimsical look into the world we share with these little icons. Fun fact: this ad was made entirely of stock footage provided by Dissolve.