Tech Start-Up Webseam appoints Dialogue Marketing

Dialogue Marketing has been appointed by digital start up Webseam to devise and implement a complex global digital strategy. Webseam is a web developers dream, coming in at the points of friction for most web projects – customer acceptance, test and signoff.

CTO of Webseam, Charlie Pike, recognised a gap in the market, “As someone who has built and managed hundreds of web projects for large and small institutions, this was the stage that always caused me problems”. Charlie saw that this stage often frustrated clients and developers and his solution is one that allows everyone to work better together ultimately “completing web projects in a professional and cost effective way, and keeping everyone happy”

As one of Enterprise Ireland’s approved digital agencies The Dialogue Network is well used to working with companies in the International space. It has been appointed early in this project because COO Richard Pike recognised the need to get an innovative and fresh approach to the project from an agency that gets the lean start up principles.

“With their experience in Direct Response Marketing, Dialogue understand the sales funnel and to, not just generate leads, but generate leads that we can turn into sales” says Richard Pike, COO of Webseam, he continues “We know our product is a solution to a problem that developers have across the globe, but getting it in front of the right people was the challenge we set Dialogue and they have delivered a strategy that can make this happen”.

“The Dialogue Network is a great fit for tech start-ups, we understand how to work with them, we get the technology and we get customer acquisition and retention.” says Conor Byrne, Head of Digital at The Dialogue Network “Webseam is a platform that is going to take the development world by storm and we are delighted to be there from the start”.

If you would like a beta trial of webseam, contact


10 nuggets from HubSpot’s 2013 State of Inbound Marketing Report

HubSpot have recently published their annual report on the progress of inbound marketing. Now in its fifth year, the 2013 State of Inbound Marketing report is based on data from over 3,300 participants in 128 different countries, including CEOs, marketers and agencies.

Here are 10 learnings from the report:

1.  Inbound Marketing is here to stay, and it shows remarkable traction for such a new industry.

2.  Inbound delivers on ROI, providing cheaper and higher converting leads.

3.  While inbound marketing is on the rise, traditional marketing is fading.

4.  There is still a need to better define, measure, and track inbound marketing.

5.  Aligning with Sales is as important as measuring the ROI of inbound marketing.

6.  Inbound has shifted where marketers spend resources – it helps them work smarter.

7.  Content is a critical, but not standalone, inbound marketing component.

8.  Inbound marketing is not a channel, tactic, or technology; it’s a philosophy.

9.  Now is a good time to be a customer

10. It’s also a great time to be an inbound marketer!


You can download your free copy of the report here.


Gary McLoughlin
Managing Director

What’s the price of customer privacy?

Not so long ago, surveys indicated widespread resistance to proposals for national identity cards. Unlike many continental countries, the Irish and British appeared to value their privacy; today, however, this issue doesn’t appear to be as black and white as it once was.

For a period of time, social media’s popularity seemed to herald the death of traditional notions of privacy. But a new survey commissioned by Dialogue’s client Amdocs has put a slightly different spin on this.

Conducted globally in April using a 3900-strong sample, this shows that most people are willing to share their personal data – at a price. Focusing mainly on the telco market, the figures indicate that customers have now attached a value to their personal data.

  • 65% were willing to share personal information in exchange for better price plans.
  • 61% would hand over details if their connection was improved.

Since the information willing to be traded included family information and social network profiles, we don’t exactly put a high price on our privacy and that of our friends and family. Other rewards that customers would happily sell their nearest and dearests’ details for include:

  • Cash rewards (44%)
  • Loyalty programme rewards (38%)
  • Coupons/exclusive deals (39%)

Most surprisingly, 36% were content to give away information in return for nothing at all. (Yes I know this all adds up to 157% but I’m assuming that some of the sample said they were happy to take whatever’s going.)

Of course this investigation was conducted before Edward Snowden’s revelation that the Project Prism was listening into billions of phone calls around the world. Will this news change attitudes?

My guess is that most people really aren’t that bothered. Consequently, a valuable and potent commodity like personal data is – for now – a far cheaper commodity than anyone ever expected.

Let’s see how long it stays that way.

Des Columb
Creative Director

New ad agency models–Making the Leap

In a recent blog article – Tim Williams from the Ignition Consulting Group asked “How long can agencies survive on the old agency model platform before we die or maybe jump?” We know that agencies in the last 10 years have all developed new forms of setting themselves up to deal with the issues that their clients face. The old agency model that emerged from the Industrial Revolution was all about creating scale. The Digital Revolution has decimated scale adding layers of complexity to our business model. Agencies as a group, are finding it hard to keep up. Forbes recently printed an article where it wrote that agencies are struggling to change their business model. “Clients do not see traditional agencies adjusting well in an era of rapid technological changes.”

Some commentators firmly believe that there are two models of agencies developing at present in what they call the New Agency OS (Operating System).  1) Outcome Agencies – focussed on effectiveness, delivering ideas, innovation and intelligence to grow client profit over time. 2) Output Agencies – the ones that will continue to generate big ideas and create fame for Clients but will also develop new revenue streams for those ideas, thereby beating their addiction to short term Client Cash.

But are these two the only game in town? Forrester recently wrote that “No Agency Type is perfect for the New Era.” This can be seen in agencies that are placing less emphasis on the concept of “Advertising” but all about being a “Communications Agency”… think of media agencies developing creative services. Production Companies now pitching themselves as creative content developers and consulting firms like Accenture acquiring agencies and selling their connected thinking. PR agencies now selling themselves as creators of earned media content.

One thing for sure – the agency structure and services of the future may not have been created yet but clients are now seeking experts in paid, earned and owned media on a daily basis – will they really care what discipline provide them – merely the fact that their communications experts know that they have a client with a business issue that needs to be solved. Communication Experts need to focus on the business strategy and to concentrate on what they do best to deliver on the business strategy. Saying that an agency does everything isn’t a strategy. This is what we are doing with our own Clients – Sales over night – Brand over time.

Peter Mahon
Client Service Director


Some of our recent work

Keeping it real: take a 60 second tour of our neighbourhood and recent successful national and international projects.

Register 365: TV Campaign

We have just been appointed by Register365 the leading domain registration company in Ireland to develop a TV campaign for the brand. Register365 is a leading domain and web hosting provider in the Irish Market, with plans to grow market share and to be become the number 1 in the marketplace. The campaign consisting of a 20 sec TV ad will run on RTE, Sky, E4 and TV3 as well as a 15 Sec You Tube ad.

Research shows that 30% of Irish SMEs still have no online presence and we wanted to show in the TV ad that Irish SMEs not having a website is like turning away customers!! The tongue in cheek spot shows a Chef throwing customers out of his restaurant but with Register365’s free site builder service SMEs can be online with full domain registration with a professional looking website in a very short time.

Register365 have ambitious plans for the Irish market and their association with the IEDR to help SME’s to get online is core to their offering. Register365 is part of the Dada Group, an international group of companies dedicated to providing professional online services to businesses and individuals. The Dada Group operates in Italy, Spain, the UK, USA, Ireland, France, Portugal and the Netherlands through Register IT, Nominalia SL, Namesco Limited and the Amen Group.

Beer or Phone–Something’s got to give

As some people are incapable of putting their phones down and not checking it every minute, this invention takes the decision out of their hands.   I’m one of those people that think smartphones are killing the art of conversation, so I really love this idea. But isn’t it telling that something like this is needed in the first place!

blog_smaller_offlineglassClick here to find out more…

Karen Neary
General Manager

How times have changed

I was thinking about the use of the phone in my house when the last phone bill came – upon looking at the call patterns over the last two months, I noticed that the use of the landline in my house was only being used by my kids to phone a friend, parent or grandparent. On deciding if we needed to have a phone in the house, I asked a few friends to see if they felt the same. Questions were asked – what if you didn’t have one – how could your grandparent phone you? Or a relation living somewhere in Australia wanted to call you – how would they contact you? What if you wanted to check an address in the telephone book? Not one person, when they thought of their mobile as a means of contacting people, could come up with a reason to keep a landline.

While not being old enough to ever receive a telegram, one grew up with movies using them as a way to spread news from locations throughout the world to far flung locations. News of national and international importance were relayed to far flung towns and villages throughout the world. In 1836, Samuel Morse developed the first method of sending telegrams that was to become part and parcel of communications. For decades and centuries, it was the only way of communicating. Now on the 14th July of this year, the last telegram will be sent in India by a company called Bharat Sanchar Nigam. It has become commercially unviable to send them with the general public now using SMS, email, social media networks and smartphones to relay instant news around the world.

As the pace of technology develops, with new forms of communicating at levels of speed never witnessed before, what other devices and services that we have grown up with will cease or become naturally extinct in the next 20 years? Will TV’s as we know them be replaced with multiple viewers in our sitting room with all members of the family sitting down plugged into their own personal devices either watching brand new content or on Skype to a friend living half way around the world? Will desktops cease to be built or will tablets with ever-increasing power be our mobile workplace? Will our car or means of transport allow us to be completely in contact with the world without ever coming to the office?

Think back to a scene in an old Western – when the telegram operator would hear a message come down the line bringing news of national importance and how the locals would hear of this news, how the news would spread so fast that by the time people on the outreach of the town would hear, the news would have been tweaked and distorted to have a different meaning or was embellished to tell a way better story. Think how people would look up to the operator as somewhat of a god – keeping them in touch with the world outside of their own town. One thing for certain, people waited for the news and this played a central role on the conversations of the day.

How will our communication methods still hold that key aspect – NEWS – and the effect on their lives? Will we keep the key aspect of what inventions like the Morse Code brought us – communicating directly with each other in a conversation sharing our views. One thing for sure, the pace of development will be a multiple of what it was over 170 years ago.

Watch this space! Or should we say – watch and listen?

Peter Mahon
Client Service Director

Content Marketing, tell me more

You care about lead generation, acquisition and retention of customers and we care about bringing you the best ways to go about doing that. Content Marketing helps you build an audience to build your business. As you know that’s what we are about here at the growth factory, sales over night, brand over time. With that in mind we have put together this short introductory presentation: “Content Marketing, tell me more” – please feel free to share this with your own contacts and networks.

Conor Byrne
Head of Digital