Ireland has one of the largest per capita gaming audiences in the World. Dialogue invited a number of core Gamers to Gaming symposiums held in our offices over a series of months. We gained their trust and got to understand the insights that drove their passion, purchasing and referral decisions.
A series of events were created where up to 300 gamers participated in national competitions against each other while at the same time maintaining their superior knowledge of the gamming industry by getting early insights of up and coming game and console releases.
Gamers willingly signed up to timely updates, helping them to maintain their gaming knowledge which they shared with their tight communities. This ‘leader status’ (keeping them ahead of the curve) was their key personal driver. Customised EDM’s, based on game preference segmentation were shared during the initial sign up process which allowed us to be highly relevant in all future communications.