Tourism Ireland: Viral: International St. Patrick’s Day

ourwork-tourismireland-big

ourwork-tourismireland-small01Dialogue developed a global interactive St. Patricks Day
e-card, encouraging past visitors to refer Ireland as a holiday destination amongst their close friends, family and colleagues.

We invited visitors to drop a personal head shot of themselves in a typical Irish setting (pub sing songs and Irish dancing) and forward these interactive videos to their loved ones. Recipients were incentivised to share the cards with as many friends as possible with chances of winning a range of prizes including trips to Ireland. The more names gathered, the greater number of entries you received.

awards_tourismirelandThe viral reached all corners of the globe with a significant lift in new emails gathered for future online targeted activities.

You can see the viral here.

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