Tv Ad Targeting on Twitter

Twitter is launching a new ad solution called ‘TV ad targeting’, which is designed to help brands enhance their TV ad campaigns. The product is starting off in selected locations of the US, but no doubt it will hit these shores shortly. The idea is that advertisers will be able to see which Twitter users have been exposed to their ads on TV and target them with Promoted Tweets (the video here explains it really well).

According to Wall Blog a “dashboard will allow a brand’s digital agency to quickly respond and align not only with what’s shown on TV and when, but also get insight into how Promoted Tweets can be crafted in the most effective ways to build upon the broader campaign themes.”

Conor Byrne
Head of Digital

 

 

 


Twitter Music

As you have probably heard, twitter has launched a new service, Twitter music with an iPhone app for U.S., Canada, Britain, Ireland, Australia and New Zealand. Through the app, users can find tracks that are popular on Twitter, tracks from emerging artists and tracks that are popular with their friends. They can also check out the music of the artists they follow and the artists that those artists follow.

Twitter launched its music service without striking deals with music companies , they used existing deals the labels have in place with subscription music services, choosing to partner with Spotify and Rdio to allow users to listen to full-length tracks.

Some were left wondering what it was all about. But as Wired pointed out – its simple (and therefore a pretty genius move!)

But really, it’s simple: Twitter Music is all about getting you to spend more quality time with Twitter. It’s about everybody’s favorite buzzword: engagement.

(source: Wired)

Twitter are simply tapping into users behaviour and recognising that users follow musicians and talk and share music a lot on the service, so this is a smart play for them. It also continues to engage musicians and their labels who are likely to invest in advertising on the platform. All in all this is a really interesting move by Twitter and with BBC America partnering with Twitter (for their Doctor Who and Top Gear programmes) the future seems bright for the blue bird.

Conor Byrne
Head of Digital