Twitter is launching a new ad solution called ‘TV ad targeting’, which is designed to help brands enhance their TV ad campaigns. The product is starting off in selected locations of the US, but no doubt it will hit these shores shortly. The idea is that advertisers will be able to see which Twitter users have been exposed to their ads on TV and target them with Promoted Tweets (the video here explains it really well).

According to Wall Blog a “dashboard will allow a brand’s digital agency to quickly respond and align not only with what’s shown on TV and when, but also get insight into how Promoted Tweets can be crafted in the most effective ways to build upon the broader campaign themes.”

Conor Byrne
Head of Digital