With little free time at hand customers tend to scan rather than engage. So any time they invest in your brand had better be an enjoyable experience.
Renault Russia wanted to encourage test drives of the new Fluence model. Moscow is one of the most traffic congested cities in the world. We created an online driving experience, using Google street view. Customers experienced:
- A virtual test drive from their home address
- Street view of route
- Car features and benefits based on sign up data
Test drives soared and advocacy went through the car roof. Customers could envisage themselves in their own neighborhood or on their daily commute, driving the Fluence.