Realex Payments wanted to give a personalised experience to high ranking UK e-fraud specialists.
Dialogue needed to get invitees excited with a real life example of the threats e-commerce businesses face every day and did this with a personalised video care package.
- shock, with a customised military style care package landing on their desk.
- A tailored ‘Mission Brief’ video pack with a short personalised invitation to the event.
- A unique ID name badge which granted them access to event.
Attendees were picked up in a military transport vehicle and delivered to the Churchill Cabinet Rooms for a threat assessment and response exercise.
Two weeks after the exercise a military style ‘de-brief’ and a kevlar phone case was delivered to each attendee’s workplace.