Realex Video screenshot

Personalisation Communication Solution

Realex Payments wanted to give a personalised experience to high ranking UK e-fraud specialists.

Dialogue needed to get invitees excited with a real life example of the threats e-commerce businesses face every day and did this with a personalised video care package.

Invitees experienced:

  • shock, with a customised military style care package landing on their desk.

Contents included:

  • A tailored  ‘Mission Brief’  video pack with a short personalised invitation to the event.
  • A unique  ID name badge which granted them access to event.

Attendees were picked up in a military transport vehicle and delivered to the Churchill Cabinet Rooms for a threat assessment and response exercise.

Two weeks after the exercise a military style ‘de-brief’ and a kevlar phone case was delivered to each attendee’s workplace.

 

 

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