Significant social taboo is attached to discussing men’s sexual health. In particular, Premature Ejaculation.
PE is devastating for a man’s selfconfidence, and it can be hugely frustrating for his partner. We created an information-based campaign website, with TV support enabling customers to:
- Normalise discussions between couples and their GP
- Access GP supported materials
- Find non-judgemental advice and information
Within the first month, there were over 35,000 visitors to the site. In phase two, our learnings guided us towards creating specific content for women who were making up almost 50% of those visitors.