Microsoft needed to engage with a tough online community (the 22-35 year old male programming audience) to gain their support for a new platform they were launching.
Dialogue produced a viral campaign using two of Ireland’s most celebrated bachelors who were having difficulty downloading porn from their home computer. Until our hero, Microsoft Vista, arrives to sort their issue, even allowing Podge & Rodge turn the problem into a entrepreneurial new business opportunity.
We created a campaign that drove this group to a website www.dirtydirtyladies.com where they could learn more about the benefits of the new platform and engage with other like minded colleagues.
The campaign won a gold award for the “Bravest Client” in the international John Caples awards in New York (amongst many others). Such was the success of the campaign, Microsoft HQ in Seattle shared the campaign with Country Managers across the globe asking them to consider a similar approach when working with this particular programming community.
