Dublin Tourism wanted a unique promotion mechanic to help promote Dublin City breaks around the world. Dialogue produced a virtual Pint Pouring game that challenged friends of Dublin to pour the perfect pint of Guinness.
Participants made multiple attempts with advice from local virtual bartenders helping them perfect the tilt angle of the glass, the timing of the pour and the all-important settling process.
Players sent their scores to friends with their initials personally etched into the head of the pint inviting them to enjoy a small flavour of Dublin and get involved in this addictive game.
A league table showed how you performed against your friends all over the world with country winners being invited to Dublin for city break holidays. Addictive!