Well, hello, Wednesday! We are excited to remind you that you are officially halfway through the work-week and only 2 days away from a long weekend! Time to pop on the kettle, sit back and check out the stories that have caught our eye so far this week…here is your Mid-week Mash-up!
Samsung’s Partners With The ASP In This Beautifully Shot Ad
Samsung becomes the first global partner of the Association of Surfing Professionals (ASP); a partnership that is featured in their latest ad that focuses on the worldwide growth of surfing. The ad includes a number of pro surfers and demonstrates that no matter how long you’ve been surfing, when it comes to the power of the waves, everyday is day one.
LinkedIn’s Redesigned Mobile App Puts Emphasis On Relationships
LinkedIn’s latest mobile app update features a redesigned profile page that focuses on the relationship aspect of the platform. The aim of the redesign is to make it easier for users to initiate conversations between other members, even if you aren’t connected yet.
Marc Jacobs Launches New Fragrance Using Dreamy Experiential Promotion In London
Promoting the release of the latest fragrance from Marc Jacobs, a dreamy experiential promotion set up in the Westfield London, White City shopping centre lures shoppers into an interactive ‘Dream Room’ inspired by the online ‘Dream Capsule’. The illusury experience has shoppers upload their own dreams into the ‘Dream Capsule’ via iPads, offering them the chance to win a shopping trip to NYC. Other features include mini deluxe handbag samples, cloud-shaped cookies and a glossy photo of their experience, which can be emailed to them and shared through social media using the hashtag #mydaisydream.
Facebook App Reveals Who Your Parent’s Favourite Child Really Is
Ever wonder who the favourite child in your family is? Well, wonder no more. A new app called “The Favourite Child Detector” was created by agency FCB as a clever way to promote Modern Family’s upcoming season on New Zealand’s Prime TV. Simply add yourself, your siblings and the chosen parent into the app, and sit back as all interactions are analysed (likes, shares, comments and tags) and the favourite child is revealed.
Expedia Aims To Throw It Back In Their Latest Campaign
Every Thursday, social media sites are inundated with nostalgic shots shared by millions in the infamous ‘Throwback Thursday’ craze that encourages everyone to post and share old photos of themselves and friends. Expedia jumped on the #TBT trend and created a photo sharing campaign that centers around the recreation of people’s favourite summer photos from years past. Have a look…