Dialogue became famous for their sophisticated International Lead Generation work which continues to prove itself time and time again, by delivering response rates ranging from 50% – 80% across multiple B2B sectors.
Referred to as ‘Call-Mail-Call, Dialogue worked with clients to reduce their prospect universe so that they can invest greater budgets towards their most likely candidates. The initial Call verifies the correct decision makers in each company across the globe. An interactive Mail piece introduces the clients benefits and puts the target audience in a positive frame of mind for a follow up call. These calls are made after the recipient signs for the initial couriered package. The goal of the follow-up call is to set up the face-to-face meeting between the sales team and key decision makers.
Each programme is managed in waves so that sales teams are not swamped with qualified leads. In todays times, online channels and multi platform devices are interwoven through out, leveraging the target ability, testing, convenience and ROI analytics of the connected world.