Trying to decide how much of that marketing budget to allocate to social media? Or maybe you’re trying to justify that spend. Well, here’s a handy list of the advantages of Social Media Marketing that just might help you.
1. Social Media helps your Search Engine Optimisation (SEO)
Inbound links from external websites to your website act like a kind of recommendation for your website in the eyes of search engine web crawlers and social media shares of your website’s content are a recommendation, too.
2. Social Media helps build relationships
Having an active social media presence lets you connect with your follower in a prolonged and friendly manner. The more you connect, the larger your social reach as you feature in follower’s feeds. Social media also lets you connect one-on-one with customers and potential customers in a meaningful way.
3. You can reuse your social content.
You don’t have to silo your content into one social network; it can be repurposed for use on multiple channels. While you have to create different copy for a tweet versus a Facebook update, you can still link to the same blog, press release or video on different networks and maximise your content resources.
4. Targeting your customer demographic
Using multiple networks to get your message out also means you can test to see which channel works best for your business.
5. Social Media provides user-generated content, user-generated content provides sales
User-generated content drives social media, but it also drives customers towards purchases. “84 percent of millennials say user-generated content has at least some influence on what they buy (compared to 70 percent of Boomers).”
“Talking to Strangers: Millennials Trust People over Brands”, Bazaarvoice, January, 2012
And here’s some more social commerce statistics if you need some numbers to back up your decision.