This is a fantastic campaign by Adidas in London where fans got a chance to jump with Derrick Rose for a pair of his signature adidas shoes. It’s great to see brands doing such smart activations of sponsorships, we see so many struggle to make the most of these opportunities but the likes of Adidas do it really well. Keeping it simple helps!
(PS Derrick Rose is a basketball player who currently plays for the Chicago Bulls)
Conor Byrne
Head of Digital