Dialogue’s Mid-Week Mash-Up

Don’t let the sideways rain from yesterday fool you–spring has officially SPRUNG! Take a few minutes to catch up on a few of the latest stories from this week, it’s time for your mid-week mash-up!

 

Ad For Spanish Football Magazine States, ‘If He Can Play,  He Can Dance’

This fun ad from Spanish football magazine, Libero, humorously points out that any man who can play football, can also dance–despite what he might say. Explain it in terms that a man can understand…very well played.

 

 

 

3-D Jameson Ads on Instagram Are Pure Gold

To celebrate St. Patrick’s Day last week, Jameson launched the #LongLiveTheShot campaign that coupled 3D ads on Instagram with proximity-marketing technology used to target people outside of specific bars and neighborhoods within New York City. In addition to the new ads and specific messaging, fans were also invited to share their St. Patrick’s Day experiences through the lens of a shot glass filled with Jameson whiskey. This collective celebration of St. Patrick’s Day that highlighted local neighborhoods can be seen on Instagram by searching #ShotsEyeView and/or #LongLiveTheShot.

 

 

 Ikea Reminds Us To Always Believe In Your Shelf

These latest ‘Shelf-Help’ ads from Ikea not only help you with your junk–they can also serve as a form of marriage counseling! Begin your journey to ‘shelf discovery’ by watching the ad below…

 

 

 

Audi’s Latest Billboards Are Made Of Water Vapor, Highlighting Zero Emissions Cars

The advertising for the new Audi A7 Sportback h-tron is seriously as cool as the features of the car itself! Using a fuel cell coupled with a hybrid battery, nothing escapes the exhaust pipe except water zapor. As a way to emphasize the zero-emissions capabilities, German agency Thjnk created these cool outdoor billboards, also made of vapor. Check them out below…

 

 

OK Go Is Back With Another Video That Will Leave You Amazed–Only This Time It’s An Ad For A Chinese Furniture Store

The latest video from OK Go is back and truly doesn’t disappoint! Full of amazing optical illusions, you will probably want to watch it twice! We’ve included another recent video and the infamous treadmill video that took the Internet by storm back in 2009. Enjoy!

 

 

 

 

 

 

 

 

 

 

 


Amazing Customer Experiences Increase Customer Advocacy Twofold

According to recent IBM research, fully engaged customers spend three times more and are twice as likely to recommend your company. So, getting your customers to sell on your behalf is the new role for marketing. And delivering amazing customer experiences is the strategy to deliver this.

Dialogue believe that a delighted customer is a company’s most leverageable asset. Dialogue help Irish companies design and deliver epic customer experiences that help build loyalty and stimulate advocacy. We are founding members of the www.cexi.org initiative who help Irish companies to deliver amazing customer experiences, because ‘good’ is simply not cutting it any more.

Cexi is made up of international partners providing a global international hub and tried and tested framework for Ireland inc.  Over two decades, Dialogue helped companies leverage customer data to drive epic engagement. More recently we are now designing and delivering amazing first-time welcome experiences that start new relationships on the right foot. Dialogue also help companies to understand individual customers circumstances so that post-transaction communications help lock-in greater loyalty and further advocacy. And of course doing this in the connected world is now paramount across all touch points.

Michael Killeen
Chairman


Dialogue’s Mid-Week Mash-Up

Another wet and windy one outside, folks! Just might be the perfect excuse to pop on the kettle, and take a look at a few of the weeks top stories…here is your mid-week mash-up!

 

Audi’s Cars Serve As Safe-Haven From Pesky Drone Attacks

A fun nod to Alfred Hitchcock’s ‘The Birds’, this latest ad from Audi shows us just how well an Audi A6 can protect us from a dangerous drone attack…because they ARE coming for you…

 

 

Video Ads Become Top Priority for Twitter As SXSW Festival Draws Near

Advanced video capabilities are set to take top priority for Twitter as the upcoming SXSW festival begins this weekend, kicking off with Interactive on Friday, March 13th. Allowing for easier sharing capabilities and much greater potential for advertising opportunities, Twitter is now focused on the seamless video play throughout the news stream. Keep an eye (or two) out for them…

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 Stop Ignoring That Giant Lump In The Street; It Could Be Cancer

This latest PSA for Cancer Research UK communicates the urgent need for people to notice what is right in front of them–and stop ignoring the danger you can see. And what is right in front of them could very well be the first signs of cancer. Have a look…

 

Your Attention Is Needed To Help The Woman On This Billboard

This powerful outdoor billboard uses the help of facial recognition technology to give notice to the growing epidemic of domestic violence. As passersby begin to take notice of the badly bruised woman on the billboard, she begins to heal. The more people looking at her, the quicker she heals.

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Hilarious Pre-Roll Ads You Will WANT To Keep Watching

Car insurance brand Geico released a series of pre-roll ads that wrap-up within 5 seconds, but will keep you watching (and laughing) until the very end. Have a look…

 

 

 

 


Dialogue’s Mid-Week Mash-Up

Hope everyone is enjoying the unusual bright and sunny day outside! Why not pop on the kettle, kick up your feet and settle into a few of the the week’s top stories, it’s time, once again, for your mid-week mash-up!

 

Skoda Steals The Show In This Clever New Spot

This latest spot for Skoda’s Fabia proves the car is something worth staring at. No, seriously, have a look below…

 

 

Brands Join #TheDress Debate With Fun And Clever Tweets

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Unless you have been living under a rock the past week, it’s quite possible you’ve come across the great debate regarding the colour of a dress that has taken the Internet by storm. We all know things cannot go viral without brands taking the opportunity to weigh-in on the fun. And that is exactly what the likes of Lego, Behr Paint, Oreo, Snapple, AT&T, Snickers, Guinness, Ikea, Skittles and Dominos have done in funny and clever tweets regarding the infamous dress.

 

 Jose Cuervo Launches

In honour of National Margarita Day (which just passed on February 22nd), Jose Cuervo launched a canister holding the contents of a margarita into space, only to have it parachute back down to the ground in an icy (shaken not stirred), delicious cocktail. Have a look…

 

 

 

Rebecca Minkoff’s New Boutique Will Change The Way You Shop

Rebecca Minkoff has teamed up with Ebay to create a shopping experience like no other. Using new technology developed by Ebay, visitors to her NYC boutique can take part in a unique experience they won’t soon forget–and neither will she, as valuable data is collected throughout your shopping journey, giving Minkoff detailed insights into the shopping behaviours of her fans. Take a look…

 

 

New PSA Reminds Us That ‘Love Has No Labels’ 

Filmed on Valentine’s Day, this PSA from lovehasnolabels.com is surely guaranteed to leave you smiling and is a lovely reminder that before anything else, we are all human. Have a watch…