Another cold one out there again, but we’ve got you covered here with a few of the latest stories to warm up to! Pop on that kettle, kick up those feet and check out a few of the latest stories that have caught our eye so far this week, it’s time for your Mid-week Mash-up!

Similac Reminds Parents That In The End, We Are All The Same

A playground showdown of every mommy stereotype reminds us that perhaps we aren’t so different, after all. Whether you’re a milk-pumping-during-a-conference-call-career-mom or a drug-free-pool-birth-dolphin-assisted-stay-at-home mom (wait, what?!?) Similac reminds us that whatever the parenting belief may be, we are all still parents. Check it out…

Volvo Urges Fans To Tweet During Super Bowl Ads of Competitors’

Who would you give a Volvo to? Volvo might not be airing an ad during this weekend’s Super Bowl, but that doesn’t mean that they are about to miss out on the action! In their latest spot, ‘The Greatest Interception Ever’, Volvo are shifting the attention away from the advertising by highlighting the individuals who inspire us most. Take a look at the video below for more details…

Nike Puts Your Data To Work And Sends Personalised Videos To Users

Over 100,000 Nike+ members received personalised one-minute films created by data that was gathered from their workout activity throughout 2014. These personalised films, each consisting of different content from member to member, aims to inspire Nike members to ‘Outdo You’ in 2015, and are the first of a series of initiatives from Nike, who want to use the personalised data to inspire and motivate each member to reach new fitness goals. Take a look…

Giant Polar Bear On The Srteets of London Promotes Sky’s New Crime Drama Fortitude

It’s not everyday that people happen to see a polar bear walking down the streets–especially the streets of London! Well, turns out the bear was actually operated by puppeteers and was the focus of a publicity stunt to promote Sky’s newest crime drama, Fortitude. Real or not, we still loved it!

Bud Light’s Latest Installment of ‘Up For Whatever’ Is Pure Genius

Calling all PacMan lovers! Offered a free beer in exchange for ‘whatever’ happens, we are invited on a young man’s adventure that throws him into the mix of a vintage video game. Can we play next?

Check back next week as we have a look into this weekend’s top Super Bowl ads! Have a great week!

Hello and welcome back to another week of Dialogue’s Mid-Week Mash-Up. We’ve collected a few of the week’s top stories and shared them with you below. Pop on that kettle, kick your feet up and settle into our latest post, it’s time once again for your Mid-Week Mash-Up!

Adidas Celebrates The Haters

Haters gonna hate. That’s the premise behind the new Adidas ad featuring several of football’s biggest (and apparently most hated) players. Take a look…

Shakira And Facebook Unite With Unicef For Global Baby Shower

Another example of people using social media for good use! In partnership with UNICEF, Shakira and footballer hubby, Gerard Piqué, launched their second ‘World Baby Shower’ via Facebook on Monday. The cause urges people to donate funds and supplies to benefit children in need around the world. Such ‘gifts’ include polio vaccines, blankets, water for entire families in emergency situations and therapeutic meals for children with malnutrition  “There are millions of kids in the world who die daily from preventable causes, and with your help we want to change this permanently,” she wrote in the Facebook post. “Every baby deserves to have the best possible start and because we all can and should help.” Donations can be made at worldbabyshower.org

‘This Girl Can’ Campaign Celebrates the Wiggles and Jiggles of Working Out

Proving it doesn’t take a fit person to work ones butt off (and look good doing so!), the ‘This Girl Can’ campaign is urging women across the UK to jump into the fitness craze and focus on feeling good. Funded by Sport England, a British government department that was previously known as the English Sports Council, a research project was run to get down to the core reason why roughly 2 million fewer women than men aged 14-40 regularly participate in sports. As it turns out, body image issues are, once again, to blame. Additional videos and stories are displayed on their website, offering support and inspiration to women across the world. Have a watch…

The World’s First Self-Destructing Book Comes With A 24 Hour Countdown Clock

Feeling the need to compete in today’s digitally-driven world, acclaimed author James Patterson has released his latest book–only catch is that it will self-destruct after 24 hours! During a 5 day span, 1000 fans will have just 24 hours to read an advance digital version of “Private Vegas” until the book “self-destructs in a spectacular fashion”. Partnering with agency Mother, Patterson states, “Publishing, in my opinion, needs to get out there competing with everything else in the world—movies, television, etc. etc.” and so this revolutionary reading experience was created to give readers a thrilling reading experience (allowing readers to keep track of their own time and ‘steal time’ from other readers) with the countdown clock at the top of the screen ticking away once the first page is swiped. Check out more details below…

Dove Urges Girls To Love Their Curls

Dove addresses the body image issue of young girls embracing their curly hair in their latest ad, proving, once again, that the way we see ourselves is often mimicked in the impressionable minds of young girls. This is a great reminder of how important the messages we give to young girls can play such a large role in their own self-image. Have a look…

Hello! Hope everyone is managing to keep warm in this cold weather! Tighten up your scarf, grab a hot cup of tea and settle into some of the top stories that caught our eye over the past week–it’s time for your mid-week mash-up!

Shirts Take Flight In IKEA’s Latest Whimsical Ad

Glorious flocks of t-shirts making their way home. The latest ad from IKEA’s ‘Wonderful Everyday’ campaign shows us the ‘joys of storage’ as we witness these shirts making their way across mountains, seas and fields as they find their way back to their respective wardrobes, drawers and shelves. Enjoy!

Social Media and Mobile Advertising Continue to Make It Big In 2015

A report from Salesforce has revealed that an estimated 70% of marketers plan to increase ad spend on social media for 2015, with mobile advertising and content also expecting an increase in spend, as well. The 47-page ‘State of Marketing 2015′ report also reveals a growing shift from traditional advertising spend to digital and increases in mobile data tracking and branded mobile apps.

Anti-Bullying Ad Hits It Home With Messages Left To Those Who Took Their Own Lives

This ad from ‘Champions Against Bullying’, an anti-bullying organisation, hopes to shed light on the growing epidemic of bullying by sharing messages (via social media) left to those who decided to end their lives after being bullied. Titled ‘Too Late’, the ad is an important reminder that bullying continues to have such a strong affect on teens worldwide and needs to come to an end. Now.  Have a look…

McDonald’s ‘Signs’ Ad Sparks Mixed Reviews Online

This latest McDonalds’ ad aired in the US is receiving mixed reviews from people across the Internet. Titled, ‘Signs’, the ad features a number of positive messages supporting local and global events that aim to uplift and inspire. Viewers are also invited to visit a separate Tumblr account to explore the stories behind each message. What is your take on the campaign?

Choose Your Own Adventure Books Turned Into Interactive Twitter Game

Do you choose to run or hide? Expanding on the once-popular books that allowed readers to choose plot directions based on their preferences, a new interactive version of this concept from Terence Eden has hit Twitter. Created by linking a number of separate Twitter accounts, you can choose the direction the story takes by opting to run or hide, fight or flee, and so on. Start your adventure here and see where your choices will take you!

Hello, and welcome to your first mash-up of the new year! Time to pop on the kettle, put your feet up and settle into a few of the top stories that have recently caught our eye. Here is your latest mash-up…

Fisher Price Rings In The New Year With Newborns Around The World

New year, new love. This touching, New Year’s-themed ad from Fisher Price reminds us that the best possible start to life is simply love. This latest ad focuses on babies born in the new year around the globe and the simple wishes a mother has for her new child. Have a look…

Johnnie Walker Looks Ahead

Seemingly filmed in a single take, this latest ad from whiskey brand Johnnie Walker envisions what lies ahead in the new year, beginning with those first steps into a brand new year.

Message On A Bottle

‘Say it easier with Andes’. Well, that is the basic concept behind the latest campaign from Argentinian beer company Andes with the release of personalised messages that are retrieved via QR Codes. Message-senders can breathe a sigh of relief knowing the messages will self-destruct after being played once. Got something awkward to say? Why not say it on a bottle?

Look At Me: New App From Samsung Aimed To Help Autistic Children

This interactive camera app developed by Samsung aims to help autistic children by turning the often difficult task of eye contact into a game. Have a watch…

Domestic Violence PSA Goes Viral

Boasting 33 million views in just 3 days, this PSA from Italy shows the pretty remarkable response young men have when encouraged to act violently towards a young girl. Take a look…