HubSpot have recently published their annual report on the progress of inbound marketing. Now in its fifth year, the 2013 State of Inbound Marketing report is based on data from over 3,300 participants in 128 different countries, including CEOs, marketers and agencies.
Here are 10 learnings from the report:
1. Inbound Marketing is here to stay, and it shows remarkable traction for such a new industry.
2. Inbound delivers on ROI, providing cheaper and higher converting leads.
3. While inbound marketing is on the rise, traditional marketing is fading.
4. There is still a need to better define, measure, and track inbound marketing.
5. Aligning with Sales is as important as measuring the ROI of inbound marketing.
6. Inbound has shifted where marketers spend resources – it helps them work smarter.
7. Content is a critical, but not standalone, inbound marketing component.
8. Inbound marketing is not a channel, tactic, or technology; it’s a philosophy.
9. Now is a good time to be a customer
10. It’s also a great time to be an inbound marketer!
You can download your free copy of the report here.
Gary McLoughlin
Managing Director